Inspirational Doll of the Day: The Reddit-led campaign to select Barbie’s 125th career has succeeded!: Say hello to Computer Engineer Barbie.
From Mattel’s press release:
Consumers loudly campaigned for another Barbie® career. The winner of the popular vote is Computer Engineer. Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.
“All the girls who imagine their futures through Barbie will learn that engineers - like girls - are free to explore infinite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers. “As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”
Well, this is great! Except why did they still feel the need to slut up Computer Engineer Barbie? I don’t think that many Lady Computer Engineers wear sequined leggings and weird neon computer chip t-shirts. Why is Barbie incapable of making a normal looking lady-doll? Baby steps, I suppose.
“Computer Engineer Barbie” reminds me of Tara Reid in Alone in the Dark and Denise Richards in The World is Not Enough. And the fact that she’s wearing a bluetooth headset is downright infuriating.
